Growing the digital reach of our clients’ websites and mobile apps through effective SEO (search engine optimisation) and online advertising is critical to achieving revenue, fan engagement, brand, and communication objectives. We offer two key services, which can be bundled together or activated independently, that maximize brand awareness, audience growth and ultimately monetization goals.
Effective SEO is by far the single most important strategy for acquiring and growing your digital audience. Our Managed SEO monthly service includes the required framework, tools, methodology, support, monitoring, and consulting services to maximize traffic acquisition through organic search.
Ongoing technical, content and competitive SEO auditing and analysis resulting in the definition of an SEO strategy, priorities, tactics, keywords, editorial guidelines and implementation timelines
Weekly 30 minute conference calls with appropriate marketing, technical and editorial resources to manage, and report on results and progress implementing SEO tactics, as well as general availability during the week to respond to any questions
Planning and guidance on the development and management of written and other media content
Press release and article distribution, promotion and link building services
Landing Page Optimization
Monthly report, analysis, proposed content and technical optimization of top landing pages
Social media link building and promotion service
Monthly report, analysis and optimization of strongest and most authoritative pages
Monthly benchmarking and analysis of search performance of most important keywords across target markets
Specific, prioritised and actionable recommendations for improving search performance based on analysis of monthly reports
Initial creation and ongoing management of a semantic core and keyword map, including monthly report, analysis and optimization of top keywords driving traffic to your properties
The Managed Advertising service provides you with the framework, tools, methodology, support, monitoring, and consulting services required to maximize quality traffic acquisition through paid advertising. We implement optimizations to your existing campaigns and launch new campaigns based on extensive and continuous competitive keyword, ad text, ad creative, and landing page analysis, research, and A/B testing. Our data driven approach to online advertising provides clear cost of conversion and traffic quality metrics for every campaign. We are typically able to achieve at least a 50% reduction in the cost of conversion from online advertising spend within the first 6 months of commencing the service.
Identification, analysis and targeting of profitable new keywords, channels and online advertising tactics resulting in specific, actionable strategies
A/B testing of keywords, ad copy, destination URL, special offers and markets to increase CTR and lower conversion cost
Competitive analysis & positioning to attract your competitors clients, protect your clients, and grow market share
Implement and optimize conversion tracking to properly identify the most cost effective keywords, ads and landing pages
Optimize quality score on ads and keywords to cut cost per click and conversion costs
Constant analysis at the campaign, adgroup, ad and keyword levels to maximize efficiency and performance
User Experience & Conversion Optimization
Engaging people who land on your website in a clear, targeted user journey makes the difference between a visitor and a customer.
We use the latest tools and methods for behavioural monitoring and split testing. Through continuous reviewing, testing and optimising of key landing pages we typically achieve reductions in bounce rates of 20-40%, and increases in conversion ratios of 50-75%.
Design, Run, and Report on User Tests, with issue discovery and recommended solutions.
Optimize any page with split or multivariate testing. We can set-up and run tests and analyse the results.
Website and App Design
Wireframes, mockups and design services to update or create your web presence.
HTML Markup, Responsive design, Interaction design and CSS integration services.
Landing Page Creation
Create, deploy and test landing page designs and optimize for targeted conversions.
User Flow Analysis
Review Information Architecture, Navigation and Use Cases and provide improvements.
Digital Strategy & Commercial Models
Identifying, analysing and capitalising on the most lucrative commercial opportunities can be a game changer. Our team has a proven track record including the recent turnaround of a $20 million dollar cost centre into a $13.5 million dollar profit centre, and for another property a $6 million dollar cost centre was turned into a $3 million dollar profit centre.
We use our decades of expertise, informed perspective on emerging online trends, and data-driven methodologies to help our clients craft practical and effective digital strategies. We pride ourselves on strategizing both from the inside out and from the outside in. This means we work to align our clients’ goals, values and resources with the cultural trends, economic climates and digital innovations in our ever-changing world.
If you're ready for a winning partnership, contact us.